Defining Creativity Ebook Tooltip Ebooks kunnen worden gelezen op uw computer en op daarvoor geschikte e-readers. the Art and Science of Great Ideas

Many people will tell you that creativity is a somewhat obscure concept, indefinable even. This seems a little odd, however, seeing as creativity is all around us. We can find it in both the art we admire in a museum and the newest piece of technology about to change our lives. But creativity also resides in the mundane, everyday things. We all use our creativity, constantly. The reason why creativity is perceived as a concept that is hard to grasp is that we still haven't really figured out what happens in our brain when we invoke it. In fact, we can hardly invoke it on demand. However, although it shows up quite randomly, creativity is essential; our entire world is built on it. Defining Creativity comprehensively explains what creativity is, from a biological, psychological and socio-cultural standpoint. At the same time, it makes for a concise and inspiring read that brings together everything there is to know about creativity. The author Wouter Boon (1975) obtained his law degree at the University of Amsterdam. After a short career as a lawyer, he switched to advertising. Wouter is the founder and editor-in-chief of Amsterdam Ad Blog and works as a brand strategist at Boon Strategy. Wouter lives in Amsterdam. You can follow his take on creativity on his blog definingcreativity.com. • Short and pleasant read for anyone who wants to know more about creativity • Well-designed book, targeting those who have creativity as their trade • Author publishes a blog under the same title definingcreativity.com