Its Our Research Getting Stakeholder Buy-In for User Experience Research Projects

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  • Engels
  • Paperback
  • 9780123851307
  • 21 maart 2012
  • 288 pagina's
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Samenvatting

It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations.
  • Named a 2012 Notable Computer Book for Information Systems by Computing Reviews
  • Features a series of video interviews with UX practitioners and researchers
  • Provides dozens of case studies and visuals from international research practitioners
  • Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills
  • Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes

Productspecificaties

Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
21 maart 2012
Aantal pagina's
288
Illustraties
Met illustraties

Betrokkenen

Hoofdauteur
Tomer Sharon
Hoofduitgeverij
ELST

Overige kenmerken

Extra groot lettertype
Nee
Product breedte
195 mm
Product hoogte
18 mm
Product lengte
243 mm
Studieboek
Ja
Verpakking breedte
190 mm
Verpakking hoogte
16 mm
Verpakking lengte
218 mm
Verpakkingsgewicht
551 g

EAN

EAN
9780123851307

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