Marketing Research For Non-Profit, Community And Creative Or How to improve your product, find customers and effectively promote your message

Afbeeldingen

Artikel vergelijken

  • Engels
  • Paperback
  • 9780750687607
  • 30 juni 2008
  • 286 pagina's
Alle productspecificaties

Samenvatting

A guide to conducting research methods within the non-profit sector. It aims to educate the readers on how research can be utilized to help their organization reach its goals. It shows how to conduct different methods of research, and how to use the findings of these to improve products, target customers and develop effective promotions.



'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions.

Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies.

'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
30 juni 2008
Aantal pagina's
286
Illustraties
Nee

Betrokkenen

Hoofdauteur
Bonita Kolb
Tweede Auteur
Kolb
Hoofduitgeverij
Butterworth-Heinemann Ltd

Overige kenmerken

Editie
1
Extra groot lettertype
Nee
Product breedte
189 mm
Product lengte
246 mm
Studieboek
Nee
Verpakking breedte
193 mm
Verpakking hoogte
246 mm
Verpakking lengte
27 mm
Verpakkingsgewicht
711 g

EAN

EAN
9780750687607

Je vindt dit artikel in

Beschikbaarheid
Leverbaar
Taal
Engels
Boek, ebook of luisterboek?
Boek
Studieboek of algemeen
Algemene boeken
Nog geen reviews

Kies gewenste uitvoering

Prijsinformatie en bestellen

De prijs van dit product is 29 euro en 31 cent. De meest getoonde prijs is 47 euro. Je bespaart 38%. Dit is een tweedehands product.
Je bespaart 38%
Alleen tweedehands
Goed
Ref5907
1 - 2 weken
Verkoop door BAY EXPRESS
7,4
In winkelwagen
  • Bestellen en betalen via bol
  • Prijs inclusief verzendkosten, verstuurd door BAY EXPRESS
  • 30 dagen bedenktijd en gratis retourneren