Measure What Matters Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
Afbeeldingen
Artikel vergelijken
Auteur:
Katie D Paine
Katie Delahaye Paine
- Engels
- Hardcover
- 9780470920107
- 05 april 2011
- 252 pagina's
Samenvatting
If the only numbers you really care about are revenue and profits, you'll never fully understand what makes them go up or down. Want to know what people think of you? Want to know how those opinions will affect your sales? You're only guessing unless you learn how to Measure What Matters.
Today, even the smallest business can track and measure relationships with customers, with the media, and even with employees and sales forces. Measure What Matters delivers the know-how to find those tools and use them to increase your revenues.
The right data tells you whether you're getting your share of ink. It tells you how you stack up against your competition in search ranking, sales, share of conversations, and share of wallet. Good data measures what your marketplace is saying,thinking, and doing. It reveals which of your methods work and which ones don't.
In Measure What Matters, you'll get step-by-step guidance to:
Don't rely on hunches or your gut. Good data will save you time and boost your credibility. You'll have the leverage you need to set priorities, allocate resources, and improve business practices. Now is the time to figure out why your sales rise and fall-and what you need to do to make them rise faster.
Today, even the smallest business can track and measure relationships with customers, with the media, and even with employees and sales forces. Measure What Matters delivers the know-how to find those tools and use them to increase your revenues.
The right data tells you whether you're getting your share of ink. It tells you how you stack up against your competition in search ranking, sales, share of conversations, and share of wallet. Good data measures what your marketplace is saying,thinking, and doing. It reveals which of your methods work and which ones don't.
In Measure What Matters, you'll get step-by-step guidance to:
- Build a list of the top 100 influencers in your marketplace
- Use data to get closer to your customers and determine which outlets matter to them most
- Measure the impact of events, sponsorships, and speaking engagements
- Measure your relationships with your local community, members, donors, employees, salespeople, and distributors
- Reduce the impact of crises
Don't rely on hunches or your gut. Good data will save you time and boost your credibility. You'll have the leverage you need to set priorities, allocate resources, and improve business practices. Now is the time to figure out why your sales rise and fall-and what you need to do to make them rise faster.
Productspecificaties
Wij vonden geen specificaties voor jouw zoekopdracht '{SEARCH}'.
Inhoud
- Taal
- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 05 april 2011
- Aantal pagina's
- 252
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Katie D Paine
- Tweede Auteur
- Katie Delahaye Paine
- Hoofduitgeverij
- WILQ
Overige kenmerken
- Extra groot lettertype
- Nee
- Product breedte
- 159 mm
- Product hoogte
- 25 mm
- Product lengte
- 235 mm
- Studieboek
- Nee
- Verpakking breedte
- 162 mm
- Verpakking hoogte
- 238 mm
- Verpakking lengte
- 29 mm
- Verpakkingsgewicht
- 462 g
EAN
- EAN
- 9780470920107
Je vindt dit artikel in
- Taal
- Engels
- Beschikbaarheid
- Leverbaar
- Boek, ebook of luisterboek?
- Boek
- Studieboek of algemeen
- Algemene boeken
Kies gewenste uitvoering
Kies je bindwijze
(3)
Prijsinformatie en bestellen
De prijs van dit product is 20 euro en 50 cent. De meest getoonde prijs is 26 euro en 99 cent. Je bespaart 24%. Dit is een tweedehands product.
Je bespaart 24%
Alleen tweedehands
Als nieuw
Uiterlijk 1 mei in huis
Verkoop door
Van De KadeBoeken
- Bestellen en betalen via bol
- Prijs inclusief verzendkosten, verstuurd door Van De KadeBoeken
- 30 dagen bedenktijd en gratis retourneren
Anderen bekeken ook
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.