Mondo Agnelli Fiat, Chrysler, and the Power of a Dynasty

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  • Engels
  • Hardcover
  • 9781118018521
  • 23 december 2011
  • 360 pagina's
Alle productspecificaties

Samenvatting

One of the few winners of the financial crisis, the Italian automaker Fiat made headlines around the world when it seemingly came out of nowhere to take control of the all-American car manufacturer, Chrysler. A surprising tale of unexpected outcomes, Mondo Agnelli: Fiat, Chrysler, and the Power of a Dynasty peels back the veil on an influential family that triumphed over miscalculation and tragedy through hard work, tenacity, and an ability to bend the rules.

At the center of this epic saga are the remarkable stories of two very different men-longtime patriarch Gianni Agnelli and his grandson John Elkann. While Gianni was an elegant, silver-haired power broker and style icon who shaped the creation of the modern Fiat, the quiet and serious John was forced into the limelight in the wake of a traumatic loss and inherited a company on the brink of collapse. In the years following Gianni's death in 2003, John and members of the clan's close-knit inner circle stepped into the breach and tapped management mastermind Sergio Marchionne to spearhead the effort to save Fiat, which was losing millions of euros each day.

But what could have been a Greek tragedy concluded with a Hollywood ending. Fiat's unlikely turnaround gave it the resources, vision, and management know-how to make its bold swoop on Chrysler in 2008, which together with loans from the U.S. and Canadian governments, positioned the company as a global trailblazer.

Containing never-before-reported material about how Fiat quickly made Chrysler profitable where both Daimler AG and Cerberus, its previous owners, had struggled, Mondo Agnelli is sure to educate and fascinate business readers of all backgrounds. In order to remaining the top tier of the global auto industry in the coming years, the Fiat-Chrysler merger must succeed where most fail: in creating a single, seamlessly integrated trans-Atlantic company. The book presents a fascinating behind-the-scenes look at one of the most remarkable stories to come out of the financial crisis so far.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
23 december 2011
Aantal pagina's
360
Illustraties
Nee

Betrokkenen

Hoofdauteur
Jennifer Clark
Hoofduitgeverij
WILQ

Overige kenmerken

Extra groot lettertype
Nee
Product breedte
160 mm
Product hoogte
33 mm
Product lengte
227 mm
Studieboek
Ja
Verpakking breedte
235 mm
Verpakking hoogte
29 mm
Verpakking lengte
235 mm
Verpakkingsgewicht
674 g

EAN

EAN
9781118018521

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