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Information Age Economy- New Strategies for Financial Services Firms The Life-Cycle-Solution Approach

Name: Information Age Economy- New Strategies for Financial Services Firms
Author: Dennis Kundisch

Auteur: Dennis Kundisch

Taal: Engels

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Auteur: Dennis Kundisch

Engels
Paperback
9783790800661
11 juni 2003
206 pagina's

Alle productspecificaties

Samenvatting

The theme of this book "New strategies for financial services providers" is an equally relevant and important topic in science and practice.

The German financial services market is in deep crisis. Deregulation and the new means of communication have fostered competition and made the market a transparent level playing field. Moreover, customers increasingly demand individualized solutions to their financial problems. Many financial services providers reacted by merging to realize scale effects and adapted "me-too-strategies" that will not provide for a competitive advantage. In this book, the life-cycle-solution approach is presented. This anti-cyclical strategy puts the customer and his life-cycle in the center of interest, in order to service him according to his latent needs - wherever it is economically sound to do so. However, this book does not stop at the strategic level, but presents two concepts that help to better utilize customer relationships. Using IT as an enabler, the quality of financial advice can be improved and at the same time cost can be lowered due to streamlined consultation processes.

The theme of this book "New strategies for financial services providers" is an equally relevant and important topic in science and practice. In the (post) informa tion age economy, the German financial services market and many big financial services providers are in a deep crisis. Increasing competition due to deregulation and improved transparency through new means of communication on the one hand, and empowered customers demanding individualized solutions for their fi nancial problems e. g. because of new working circumstances, increase the pres sure on the market participants to alter their strategies according to these new challenges. Many firms have reacted defensively either by merging in the hopes of realizing scale effects - a high-risk venture considering the last few years - or by adapting "me-too-strategies" (also known as "lemming-banking") that do not provide for a sustainable competitive advantage. Based on a profound analysis of developing mega-trends in the years ahead, es pecially in information and IT-intense market, Dr. Kundisch develops a new anti cyclical strategy that aims at using IT as an enabler to strengthen customer rela tionships and focus on individualized solutions wherever it seems economically sound to do so. However, he does not stop after the development of the strategy, but provides two important concepts that may help turn this vision and strategy into reality. Thus, he favorably and refreshingly differentiates against many contributions that stop at the fairly abstract strategic level.

Productspecificaties

Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 11 juni 2003
Aantal pagina's: 206
Illustraties: Nee

Betrokkenen

Hoofdauteur: Dennis Kundisch
Hoofduitgeverij: Physica-Verlag GmbH & Co

Overige kenmerken

Editie: Softcover reprint of the original 1st ed. 2003
Extra groot lettertype: Nee
Product breedte: 155 mm
Product lengte: 235 mm
Studieboek: Nee
Verpakking breedte: 155 mm
Verpakking hoogte: 235 mm
Verpakking lengte: 235 mm
Verpakkingsgewicht: 710 g

EAN

EAN: 9783790800661

Je vindt dit artikel in

Categorieën: Economie & Financiën

Managementboeken

Financien & Boekhouding

Financien

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Leverbaar
Studieboek of algemeen: Algemene boeken

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