Selling To Big Companies

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  • Engels
  • Paperback
  • 9781419515620
  • 01 december 2005
  • 250 pagina's
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Jill Konrath

Jill Konrath is a sales strategist and speaker whose clients include IBM , GE, and Hilton. Her first book, Selling to Big Companies, was praised by Fortune as a must-read. She writes a popular blog and newsletter at SellingtoBigCompanies.com. She lives in St. Paul, Minnesota.

Samenvatting

Struggling to Get Your Foot in the Door of Big Companies? Setting up meetings with corporate decision makers has never been harder. It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off right away. It's time to stop making endless cold calls or waiting for the phone to ring. In today's crazy marketplace, new sales strategies are needed to penetrate these big accounts. Discover how to: * Target accounts where you have the highest likelihood of success. * Find the names of prospects who can use your offering. * Create breakthough value propositions that capture their attention. * Develop an effective, multi-faceted account-entry campaign. * Overcome obstacles and objections that derail your sale efforts. * Position yourself as an invaluable resource, not a product pusher. * Have powerful initial sales meetings that build unstoppable momentum. * Differentiate yourself from other sellers. Use these sure-fire strategies to crack into big accounts, shrink your sales cycle and close more business. Check out the Account Entry Toolkit for ideas on how to apply this process to your own unique business.

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Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
01 december 2005
Aantal pagina's
250
Illustraties
Nee

Betrokkenen

Hoofdauteur
Jill Konrath
Hoofduitgeverij
Kaplan Publishing

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Editie
New title
Extra groot lettertype
Nee
Product breedte
152 mm
Product hoogte
13 mm
Product lengte
222 mm
Studieboek
Ja
Verpakking breedte
155 mm
Verpakking hoogte
15 mm
Verpakking lengte
230 mm
Verpakkingsgewicht
174 g

EAN

EAN
9781419515620

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