Start Me Up! New Branding for Businesses

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  • Engels
  • Hardcover
  • 9783899555561
  • 23 januari 2015
  • 256 pagina's
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Samenvatting

Little brand, big effect: in the age of startups and a new generation of entrepreneurs, corporate design is being redefined through distinctive visual creativity. Never before has there been more enthusiasm surrounding entrepreneurship. Today, young entrepreneurs across the globe are relentlessly developing innovative products and services. Fresh businesses and social initiatives are appearing in industries ranging from fashion to farming, from high-tech to creative handcraft. These companies are run by passionate professionals who are well aware that following their vision is just as important as continuously communicating their vision's brand. Corporate branding works as an extension of a business by visually expressing its concept, so it is no surprise that new stories require a new visual language. Start Me Up! presents a wide range of original examples for inspiration. The designs created striking corporate identities through humorous business cards, quality stationary, graphic T-shirts, and on-point packaging. This work allows for the brands to distinguish themselves from the rest and attract their targed audience's attention. More than ever before, businesses are defining themselves through carefully coordinated communications. Start Me Up! is a comprehensive compendium of innovative corporate design for a new generation. The book follows up on Gestalten's widely successful Introducing: Visual Identities for Small Businesses and showcases projects from various industries with a focus on newly established ventures and niche business initiatives. It proves that success in business heavily depends on the company's ability to promote its individuality and creativity through its corporate image, and that the right set of communications can not only insprire the right investors but also attract the right public. Welcome to the golden age of young entrepreneurship.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
23 januari 2015
Aantal pagina's
256
Illustraties
Nee

Betrokkenen

Hoofdauteur
Klanten. R
Tweede Auteur
Anna Sinofzik
Hoofdredacteur
Robert Klanten
Tweede Redacteur
Anna Sinofzik
Hoofduitgeverij
Die Gestalten Verlag

Overige kenmerken

Editie
1
Extra groot lettertype
Nee
Product breedte
243 mm
Product hoogte
27 mm
Product lengte
287 mm
Studieboek
Nee
Verpakking breedte
247 mm
Verpakking hoogte
28 mm
Verpakking lengte
285 mm
Verpakkingsgewicht
1641 g

EAN

EAN
9783899555561

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