Strategic Management of Technology and Innovation

Afbeeldingen

Artikel vergelijken

  • Engels
  • Paperback
  • 9780071263290
  • 01 februari 2008
  • 1088 pagina's
Alle productspecificaties

Samenvatting

The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few classics have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
01 februari 2008
Aantal pagina's
1088
Illustraties
Met illustraties

Betrokkenen

Hoofdauteur
Robert A. Burgelman
Tweede Auteur
Modesto A. Maidique

Overige kenmerken

Editie
5
Extra groot lettertype
Nee
Product breedte
210 mm
Product hoogte
51 mm
Product lengte
260 mm
Studieboek
Ja
Verpakking breedte
205 mm
Verpakking hoogte
45 mm
Verpakking lengte
255 mm
Verpakkingsgewicht
2 g

EAN

EAN
9780071263290
Nog geen reviews

Prijsinformatie en bestellen

De prijs van dit product is 37 euro en 02 cent. Dit is een tweedehands product.
Alleen tweedehands
Goed
Ref1710
1 - 2 weken
Verkoop door BAY EXPRESS
7,4
In winkelwagen
  • Bestellen en betalen via bol
  • Prijs inclusief verzendkosten, verstuurd door BAY EXPRESS
  • 30 dagen bedenktijd en gratis retourneren

Alle bindwijzen en edities (5)

  • 37,02
    1 - 2 weken Tooltip
  • 59,95
    Op voorraad. Voor 16:00 uur besteld, donderdag in huis Tooltip
  • 52,17
    1 - 2 weken Tooltip
  • 30,60
    1 - 2 weken Tooltip
  • 31,24
    1 - 2 weken Tooltip