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Executive'S Guide To Enterprise Social Media Strategy How Social Networks Are Radically Transforming Your Business

Name: Executive'S Guide To Enterprise Social Media Strategy
Author: David B. Thomas

Auteur: David B. Thomas

Taal: Engels

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Uitgever: John Wiley & Sons Inc

Auteur: David B. Thomas David B. Thomas

Co-auteur: David B. Thomas Mike Barlow

Engels
Hardcover
9780470886021
01 maart 2011
224 pagina's

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Samenvatting

In the time it takes you to read this paragraph, thousands will tweet, post, download, or upload on the Internet. Today's super-wired, always-on, live-life-in-public citizens of the world depend on social media, and they flock to businesses with social media presences that meet their needs and engage them in meaningful conversations.

Essential reading for business leaders eager to redefine the rules of the game, The Executive's Guide to Enterprise Social Media Strategy quickly brings your business up to speed on the most effective social media strategies. Based on dozens of in-depth interviews with top executives and thought leaders at major corporations including IBM, Salesforce.com, Accenture, Intuit, SocialText, Newell Rubbermaid, H&R Block, Mayo Clinic, and SAS, this book reveals:

The impact of newer social collaborative technologies on society, culture, and business
Nuts-and-bolts guidance for successful corporate social media strategies
Crucial topics such as the value proposition of social media, metrics, costs, ROI, staffing, and more
How to develop your own internal corporate social media strategy
Why your social media program will only work if it's aligned with your organization's goals and objectives

It's real. Social media is revolutionizing the way we do businessand the revolution has only started. Entertaining, useful, and intentionally provocative, this book is your executive bible for social media strategy planning for internal use within your company. Whether you're trying to convince executives of social media's worth or if you want to determine which social media tactics you can be using now to grow your business, The Executive's Guide to Enterprise Social Media Strategy shows you how to get up and running with social media and stay ahead of your competition.

Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.

Productspecificaties

Inhoud

Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 01 maart 2011
Aantal pagina's: 224
Kaarten inbegrepen: Nee
Illustraties: Nee

Betrokkenen

Hoofdauteur: David B. Thomas
Tweede Auteur: David B. Thomas
Co Auteur: Mike Barlow
Hoofduitgeverij: John Wiley & Sons Inc

Overige kenmerken

Editie: 1
Extra groot lettertype: Nee
Product breedte: 163 mm
Product hoogte: 22 mm
Product lengte: 236 mm
Studieboek: Nee
Verpakking breedte: 162 mm
Verpakking hoogte: 239 mm
Verpakking lengte: 27 mm
Verpakkingsgewicht: 408 g

EAN

EAN: 9780470886021

Je vindt dit artikel in

Categorieën: Economie & Financiën

Managementboeken

Strategie

E-commerce

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Leverbaar
Studieboek of algemeen: Studieboeken

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