Fantasy Sport Industry Games Within Games

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  • Engels
  • Hardcover
  • 9780415525183
  • 17 juli 2013
  • 200 pagina's
Alle productspecificaties

Samenvatting

Fantasy sport has become big business. Recent estimates suggest that there as many as 33 million fantasy sport participants in the US alone, spending $3bn annually, with many millions more around the world. This is the first in-depth study of fantasy sport as a cultural and social phenomenon and a significant and growing component of the contemporary sports economy.

This book presents an overview of the history of fantasy sport and its close connection to innovations in sports media. Drawing on extensive empirical research, it offers an analysis of the demographics of fantasy sport, the motivations of fantasy sport players and their significance as heavy consumers of sport media and as ultra-fans. It also draws cross-cultural comparisons between fantasy sport players in the US, UK, Europe and beyond.

The Fantasy Sport Industry examines the key commercial and media stakeholders in the production and development of fantasy sport, and points to new directions for the fantasy sport industry within modern sport business. It is therefore, fascinating reading for any student, scholar or professional with an interest in sports media, sports business, fandom, the relationship between sport and society, or cultural studies.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
17 juli 2013
Aantal pagina's
200
Illustraties
Nee

Betrokkenen

Hoofdauteur
Andrew C. Billings
Tweede Auteur
Brody Ruihley
Hoofduitgeverij
ROUQ

Overige kenmerken

Extra groot lettertype
Nee
Product breedte
156 mm
Product lengte
234 mm
Studieboek
Nee
Verpakking breedte
156 mm
Verpakking hoogte
234 mm
Verpakking lengte
15 mm
Verpakkingsgewicht
430 g

EAN

EAN
9780415525183
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