UX Strategy Ebook Tooltip Ebooks kunnen worden gelezen op uw computer en op daarvoor geschikte e-readers. How to Devise Innovative Digital Products that People Want
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Auteur:
Jaime Levy
- Engels
- E-book
- 9781449373009
- 20 mei 2015
- 312 pagina's
- -28233
Samenvatting
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.
Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through interviews with top strategists.
Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through interviews with top strategists.
- Define and validate your target users through provisional personas and customer discovery techniques
- Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
- Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
- Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
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Inhoud
- Taal
- en
- Bindwijze
- E-book
- Oorspronkelijke releasedatum
- 20 mei 2015
- Aantal pagina's
- 312
- Ebook Formaat
- -28233
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Jaime Levy
- Hoofduitgeverij
- O'Reilly Media
Lees mogelijkheden
- Lees dit ebook op
- Desktop (Mac en Windows) | Kobo e-reader | Android (smartphone en tablet) | iOS (smartphone en tablet) | Windows (smartphone en tablet) | Overige e-reader
Overige kenmerken
- Editie
- 1
- Product breedte
- 152 mm
- Product hoogte
- 15 mm
- Product lengte
- 229 mm
- Studieboek
- Ja
- Verpakking hoogte
- 22 mm
- Verpakkingsgewicht
- 457 g
EAN
- EAN
- 9781449373009
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