Web Mining Applications In E-Commerce And E-Services

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  • Engels
  • Hardcover
  • 9783540880806
  • 24 januari 2009
  • 182 pagina's
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Samenvatting

Web mining has become a popular area of research, integrating the different research areas of data mining and the World Wide Web. According to the taxonomy of Web mining, there are three sub-fields of Web-mining research: Web usage mining, Web content mining and Web structure mining.

Web mining applications in E-commerce and E-services is a new research direction in the area of web mining. Among all of the possible applications in web research, e-commerce and e-services have been identified as important domains for Web-mining techniques. Web-mining techniques also play an important role in e-commerce and eservices, proving to be useful tools for understanding how ecommerce and e-service Web sites and services are used. This book therefore collects new developments and high quality researches for the readers of this book to understand the topics of web mining applications in e-commerce and e-services as well as the state-of-the-arts in this area. The chapters in this book include web usage mining and user browsing behavior analysis, semantic web mining, web performance mining, web mining for users’ need understanding, web mining for social network analysis and web mining for P2P services.



Web mining has become a popular area of research, integrating the different research areas of data mining and the World Wide Web. According to the taxonomy of Web mining, there are three sub-fields of Web-mining research: Web usage mining, Web content mining and Web structure mining. These three research fields cover most content and activities on the Web. With the rapid growth of the World Wide Web, Web mining has become a hot topic and is now part of the mainstream of Web - search, such as Web information systems and Web intelligence. Among all of the possible applications in Web research, e-commerce and e-services have been iden- fied as important domains for Web-mining techniques. Web-mining techniques also play an important role in e-commerce and e-services, proving to be useful tools for understanding how e-commerce and e-service Web sites and services are used, e- bling the provision of better services for customers and users. Thus, this book will focus upon Web-mining applications in e-commerce and e-services. Some chapters in this book are extended from the papers that presented in WMEE 2008 (the 2nd International Workshop for E-commerce and E-services). In addition, we also sent invitations to researchers that are famous in this research area to contr- ute for this book. The chapters of this book are introduced as follows: In chapter 1, Peter I.

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Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
24 januari 2009
Aantal pagina's
182
Illustraties
Nee

Betrokkenen

Hoofdredacteur
I-Hsien Ting
Tweede Redacteur
Hui-Ju Wu

Overige kenmerken

Editie
2009 ed.
Extra groot lettertype
Nee
Product breedte
155 mm
Product lengte
235 mm
Studieboek
Ja
Verpakking breedte
162 mm
Verpakking hoogte
15 mm
Verpakking lengte
243 mm
Verpakkingsgewicht
465 g

EAN

EAN
9783540880806

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