Business Strategy An Introduction

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  • Engels
  • Hardcover
  • 9781138470033
  • 22 augustus 2017
  • 500 pagina's
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Samenvatting

Provides an introduction to the subjects of business strategy and strategic management. This book includes case studies of varying lengths with questions included for assignment and seminar work; and a discussion of both traditional theory and the research in the field.



Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: A comprehensive introduction to the subjects of business strategy and strategic management Complex issues explained in a straightforward way for students new to this topic Student friendly learning features throughout Case studies of varying lengths with questions included for assignment and seminar work A discussion of both traditional theory and the most recent research in the fieldThis second edition features new and updated case studies as well as more depth having been added to the material in the book. New chapters on business ethics, types and levels of strategy, and how to use case studies have been incorporated. A range of pedagogical features such as learning objectives, review and discussion questions, chapter summaries and further reading are included in the text resulting in it being a user-friendly, definitive guide for those new to the subject.A web-based Tutor Resource Site accompanies the book.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
22 augustus 2017
Aantal pagina's
500
Illustraties
Nee

Betrokkenen

Hoofdauteur
David Campbell
Tweede Auteur
Bill Houston
Co Auteur
George Stonehouse
Hoofduitgeverij
Routledge

Vertaling

Originele titel
Business Strategy

Overige kenmerken

Editie
2
Extra groot lettertype
Nee
Product breedte
189 mm
Product lengte
246 mm
Studieboek
Nee
Verpakking breedte
189 mm
Verpakking hoogte
246 mm
Verpakking lengte
246 mm
Verpakkingsgewicht
453 g

EAN

EAN
9781138470033

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