Entrepreneurship And Small Business

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  • Engels
  • Paperback
  • 9781118362549
  • 19 augustus 2013
  • 552 pagina's
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Samenvatting

Now in its 4th Asia-Pacific edition, the internationally acclaimed author team of Entrepreneurship and Small Business have revised their market-leading text with a simple pedagogy and a clear purpose.

Now in its fourth Asia–pacific edition, the internationally acclaimed author team of Entrepreneurship and Small Business has revised their market-leading text with a simple pedagogy and a clear purpose.

Starting and running your own enterprise is one of the most rewarding — and challenging — journeys towards developing a business career. this text provides students with the theoretical and practical knowledge required to successfully own and manage a new, small or growing business venture.

Entrepreneurship and Small Business, 4th Asia–pacific edition, is abundant with insightful real-world case studies and opportunities for experiential learning. it provides comprehensive information about small business management and entrepreneurship in Australia, new Zealand, china, india, singapore, Malaysia and hong Kong; providing students with a genuinely international perspective.

The text includes a bolstered section on family business start-ups and integrated coverage of the impact of sustainability and social media. Yet again, the author team has brought to life what successful small business owners actually do, not just what they think or the theoretical concepts behind their strategy.

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Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
19 augustus 2013
Aantal pagina's
552
Illustraties
Nee

Betrokkenen

Hoofdauteur
Michael Schaper
Tweede Auteur
Thierry Volery
Co Auteur
Brian Gibson

Overige kenmerken

Editie
4
Product breedte
188 mm
Product hoogte
27 mm
Product lengte
244 mm
Studieboek
Nee
Verpakking breedte
188 mm
Verpakking hoogte
244 mm
Verpakking lengte
27 mm
Verpakkingsgewicht
956 g

EAN

EAN
9781118362549

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