Terug Terug

Essentials of Marketing

Name: Essentials of Marketing
Author: Jim Blythe

Auteur: Jim Blythe

Taal: Engels

Afbeeldingen

Artikel vergelijken

Vergelijk met andere artikelen

Bekijk nu

Uitgever: Pearson Education Limited

Auteur: Jim Blythe Jane Martin

Co-auteur: Jim Blythe Jane Martin Blythe Jim

Engels
Paperback
9781292244105
16 april 2019
384 pagina's

Alle productspecificaties

Samenvatting

Help your students engage with the principles of marketing.

Essentials of Marketing, 7th edition, is an accessible and lively introduction ideal for undergraduate studies. With a range of updated features, this edition marries traditional marketing techniques and theories with modern perspectives.

Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.

Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline. The 7th edition also includes increased content on digital marketing, as well as a new ‘thinking ethically’ feature which is designed to make students think about this vital area of marketing.

The book is further complemented by a full range of online resources, including companion website, power-point slides and an instructor’s manual.

Professor Jim Blythe is the author of eighteen textbooks and over fifty journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled, and holds a private pilot’s licence.

Jane Martin is a senior lecturer in Marketing and Marketing Programme Leader at the University of Chester. She has taught in Universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years.

Productspecificaties

Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 16 april 2019
Aantal pagina's: 384
Illustraties: Nee

Betrokkenen

Hoofdauteur: Jim Blythe
Tweede Auteur: Jane Martin
Co Auteur: Blythe Jim
Hoofduitgeverij: Pearson Education Limited

Vertaling

Originele titel: Blythe: Ess Mkg_p4

Overige kenmerken

Editie: 7
Product breedte: 195 mm
Product hoogte: 15 mm
Product lengte: 260 mm
Studieboek: Ja
Verpakking breedte: 195 mm
Verpakking hoogte: 15 mm
Verpakking lengte: 260 mm
Verpakkingsgewicht: 840 g

EAN

EAN: 9781292244105

Je vindt dit artikel in

Categorieën: Managementboeken

Sales & Marketing

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Leverbaar
Studieboek of algemeen: Studieboeken

Reviews

Nog geen reviews

Hoe controleren en plaatsen wij reviews? Hoe controleren en plaatsen wij reviews?

Negatief, positief, neutraal: we zetten een review altijd online. We controleren wel eerst of ’ie voldoet aan onze reviewvoorwaarden en niet nep is. We controleren ook of ’ie is geschreven door iemand die het artikel heeft gekocht via bol.com en zetten dit er dan bij. De controles gebeuren automatisch, al kijken er soms mensen mee. Bol.com betaalt niet voor reviews. Als een reviewer door een andere partij is vergoed, staat dit in de review zelf.