Luxury Concepts Facts Markets The Evolution, Markets, and Strategies of Luxury Brand Management
Afbeeldingen
Sla de afbeeldingen overArtikel vergelijken
Uitgever: John Wiley & Sons Inc
Auteur:
Ashok Som
Christian Blanckaert
- Engels
- Hardcover
- 9780470830024
- 20 maart 2015
- 450 pagina's
Samenvatting
The Road to Luxury explores the fascinating history of luxury goods and explains the evolution of the burgeoning luxury marketplace, to offer a clear understanding of the dynamics of the luxury world. Citing current data and statistics on market trends, Ashok Som and Christian Blanckaert offer insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as the different management styles throughout the luxury industry.
Luxury brands have been carefully crafted through meticulous strategies in marketing and brand building, making their mark in the consumer's subconscious. These brands are defined by: brand strength, differentiation, exclusivity, innovation, product craftsmanship and precision, premium pricing, and high quality. The Road to Luxury examines the key strategies and success factors that are employed by the leading organizations in the luxury market. The authors also reveal the winning and losing tactics of many well-known players in the luxury industry adopted during and post recession.
Filled with examples from household brands such as Louis Vuitton, Hermes, and Bottega Veneta to name a few, The Road to Luxury considers the skills and craftsmanship required to produce exquisite goods both in terms of economies of scale and economies of scope. To meet the needs of the ever expanding luxury marketplace it is necessary to find the special skill-sets required in craftsmen, who also possess an implicit understanding of the brand DNA; designers who understand and create innovations around the brand DNA; sales staff who translate the story of the brand to the diverse and growing consumer pool across different cultures, nations and continents; and managers who can run the business not as a small and medium sized enterprise but as a global corporation.
Nothing happens quickly in the luxury world and the authors show why building a brand identity is a painfully slow but rewarding process. To be successful in the luxury market, the meaning of the brand and what it stands for needs to be clarified both internally and externally- the codes need to be defined, the brand needs to know who it is, what it represents and why it exists.
The Road to Luxury presents a complete and informative resource that covers virtually every aspect of this growing sector.
Luxury brands have been carefully crafted through meticulous strategies in marketing and brand building, making their mark in the consumer's subconscious. These brands are defined by: brand strength, differentiation, exclusivity, innovation, product craftsmanship and precision, premium pricing, and high quality. The Road to Luxury examines the key strategies and success factors that are employed by the leading organizations in the luxury market. The authors also reveal the winning and losing tactics of many well-known players in the luxury industry adopted during and post recession.
Filled with examples from household brands such as Louis Vuitton, Hermes, and Bottega Veneta to name a few, The Road to Luxury considers the skills and craftsmanship required to produce exquisite goods both in terms of economies of scale and economies of scope. To meet the needs of the ever expanding luxury marketplace it is necessary to find the special skill-sets required in craftsmen, who also possess an implicit understanding of the brand DNA; designers who understand and create innovations around the brand DNA; sales staff who translate the story of the brand to the diverse and growing consumer pool across different cultures, nations and continents; and managers who can run the business not as a small and medium sized enterprise but as a global corporation.
Nothing happens quickly in the luxury world and the authors show why building a brand identity is a painfully slow but rewarding process. To be successful in the luxury market, the meaning of the brand and what it stands for needs to be clarified both internally and externally- the codes need to be defined, the brand needs to know who it is, what it represents and why it exists.
The Road to Luxury presents a complete and informative resource that covers virtually every aspect of this growing sector.
Productspecificaties
Wij vonden geen specificaties voor jouw zoekopdracht '{SEARCH}'.
Inhoud
- Taal
- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 20 maart 2015
- Aantal pagina's
- 450
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Ashok Som
- Tweede Auteur
- Christian Blanckaert
- Hoofduitgeverij
- John Wiley & Sons Inc
Overige kenmerken
- Extra groot lettertype
- Nee
- Product breedte
- 160 mm
- Product hoogte
- 27 mm
- Product lengte
- 236 mm
- Studieboek
- Nee
- Verpakking breedte
- 160 mm
- Verpakking hoogte
- 27 mm
- Verpakking lengte
- 236 mm
- Verpakkingsgewicht
- 740 g
EAN
- EAN
- 9780470830024
Je vindt dit artikel in
- Categorieën
- Taal
- Engels
- Boek, ebook of luisterboek?
- Boek
- Beschikbaarheid
- Leverbaar
- Studieboek of algemeen
- Algemene boeken
Kies gewenste uitvoering
Kies je bindwijze
Bekijk alle bindwijzen (3)
Prijsinformatie en bestellen
De prijs van dit product is 55 euro en 41 cent. De meest getoonde prijs is 57 euro en 99 cent. Je bespaart 4%. Dit is een tweedehands product.
Je bespaart 4%
Alleen tweedehands
Goed
Ref9281
Ref9281
1 - 2 weken
Verkoop door
BAY EXPRESS
- Bestellen en betalen via bol
- Prijs inclusief verzendkosten, verstuurd door BAY EXPRESS
- 30 dagen bedenktijd en gratis retourneren
Alle bindwijzen en edities (3)
-
32,99Direct beschikbaar
-
50,99Direct beschikbaar
-
42,94Uiterlijk 11 juni in huis
Levertijd
We doen er alles aan om dit artikel op tijd te bezorgen. Het is echter in een enkel geval mogelijk dat door omstandigheden de bezorging vertraagd is.
Bezorgopties
We bieden verschillende opties aan voor het bezorgen of ophalen van je bestelling. Welke opties voor jouw bestelling beschikbaar zijn, zie je bij het afronden van de bestelling.
Tooltip
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.