Global Luxury Organizational Change and Emerging Markets since the 1970s
Afbeeldingen
Sla de afbeeldingen overArtikel vergelijken
- Engels
- Hardcover
- 9789811052354
- 19 oktober 2017
- 287 pagina's
Samenvatting
This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market.
This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.
This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.
Productspecificaties
Wij vonden geen specificaties voor jouw zoekopdracht '{SEARCH}'.
Inhoud
- Taal
- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 19 oktober 2017
- Aantal pagina's
- 287
- Illustraties
- Nee
Betrokkenen
- Hoofdredacteur
- Pierre-Yves Donzé
- Tweede Redacteur
- Rika Fujioka
- Hoofduitgeverij
- Springer Verlag, Singapore
Overige kenmerken
- Editie
- 1
- Extra groot lettertype
- Nee
- Product breedte
- 148 mm
- Product lengte
- 210 mm
- Studieboek
- Ja
- Verpakking breedte
- 148 mm
- Verpakking hoogte
- 19 mm
- Verpakking lengte
- 210 mm
- Verpakkingsgewicht
- 5005 g
EAN
- EAN
- 9789811052354
Je vindt dit artikel in
- Categorieën
- Taal
- Engels
- Boek, ebook of luisterboek?
- Boek
- Beschikbaarheid
- Leverbaar
- Over welke sector
- Horeca & Dienstverlening, Fabrieken
Kies gewenste uitvoering
Bindwijze
: Hardcover
Prijsinformatie en bestellen
De prijs van dit product is 196 euro en 99 cent.
Uiterlijk 7 juni in huis
Verkoop door
Roelants
- Bestellen en betalen via bol
- Prijs inclusief verzendkosten, verstuurd door Roelants
- 30 dagen bedenktijd en gratis retourneren
- Wettelijke garantie via Roelants
Anderen bekeken ook
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.