The Smarter Screen Ebook Tooltip What Your Business Can Learn from the Way Consumers Think Online

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  • Engels
  • E-book
  • 9780349410401
  • 06 oktober 2015
  • Adobe ePub
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Shlomo Benartzi

SHLOMO BENARTZI is a professor and cochair of the Behavioral Decision-Making Group at UCLA’s Anderson School of Management. He is the author of Save More Tomorrow and Thinking Smarter. He has extensive experience applying behavioral economic insights to the real world, having increased the savings rates of millions of Americans through his work with Richard Thaler on Save More Tomorrow, and has advised many government agencies and businesses.

Samenvatting

'A must-read for investors, business owners, and anyone else with a stake in how people make decisions in the digital age' Bill Harris, CEO of Personal Capital and former CEO of PayPal

The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online.

Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business's online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention.

This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success.

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Taal
en
Bindwijze
E-book
Oorspronkelijke releasedatum
06 oktober 2015
Ebook Formaat
Adobe ePub
Illustraties
Nee

Betrokkenen

Hoofdauteur
Shlomo Benartzi
Tweede Auteur
Jonah Lehrer
Hoofduitgeverij
Piatkus

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159 mm
Product hoogte
25 mm
Product lengte
235 mm
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Ja
Verpakking breedte
155 mm
Verpakking hoogte
25 mm
Verpakking lengte
230 mm

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9780349410401
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