Tourism: Principles and Practice Principles and Practice

This 6th edition of Tourism: Principles and Practice is set in a dynamic world where the political and economic geographies are rapidly changing. Taking these changes into account, the new edition continues to address key issues within the tourism and hospitality sectors. Written by scholars with a wealth of experience, it provides a blended and insightful view of the tourism industry and the latest trends in the world in which it operates.

The 6th edition provides updated content on consumer behaviour and tourism demand, looking at how these play out within destinations where social media and smart phones have altered booking patterns. The chapter on intermediaries includes a detailed case on the use/non-use of intermediaries by low-cost airlines, bringing to the fore many of the questions facing suppliers across the industry, while the final chapter on information technology in tourism serves to highlight the omnipresence of technology in all areas of this fascinating industry.

Furthermore, each chapter focuses on seminal work that has been undertaken and incorporates the latest thinking in the subject area. For example, the chapter on tourism, crises and disaster management brings new approaches to the topic, including novel ways of measuring the impact of terrorist attacks on tourist arrivals.

A student friendly and approachable text that integrates theory with new case study examples, the 6th edition is suitable for students at both undergraduate and postgraduate level wanting to master the subject of tourism.

John Fletcher is Pro Vice Chancellor, Research and Innovation, at Bournemouth University.

Alan Fyall is Orange County Endowed Professor of Tourism Marketing, at Rosen College of Hospitality Management, University of Central Florida

David Gilbert is Emeritus Professor of Marketing at Surrey University, UK, and visiting Professor at Bournemouth University, UK and DUFE, China.

Stephen Wanhill is Professor of Tourism Economics at the University of Limerick, Ireland and Emeritus Professor of Tourism Research at Bournemouth University, UK.

Endorsements to follow.

Thanks to its engaging writing style and accessible structure, Fletcher has become the ultimate one-stop text for any student studying Tourism. Its broad appeal and popularity increases with each new edition, making it excellent value for any student who wants to understand and explore the principles of the subject.

Well-liked by students and lecturers alike, Tourism: Principles and Practice is the ultimate reference text for anyone wishing to understand the complex and varied issues involved with such a diverse and constantly changing subject.