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Exploring Corporate Strategy with MyStrategyLab

Name: Exploring Corporate Strategy with MyStrategyLab
Author: Gerry Johnson

Auteur: Gerry Johnson

Taal: Engels

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Uitgever: Pearson Education Limited

Auteur: Gerry Johnson Kevan Scholes

Co-auteur: Richard Whittington Dynamics Learning Ltd

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Gerry Johnson

Gerry Johnson is The Sir Roland Smith Professor of Strategic Management and Director of the Centre for Strategic Management at Lancaster University Management School, and Senior Fellow of the Advanced Institute of Management. His research interests are in the field of strategic management practice, in particular with regard to strategy development and change in organisations. He has published in the Academy of Management Review, the Academy of Management Journal, the Journal of Management Studies, the Strategic Management Journal, Organization Studies, and the British Journal of Management and Human Relations. He serves on the editorial boards of the Academy of Management Journal, the Strategic Management Journal and the Journal of Management Studies. He is also co-author of Europe's best selling strategic management text Exploring Corporate Strategy.

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Samenvatting

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

Productspecificaties

Overige kenmerken

Verpakking breedte: 196 mm
Verpakking hoogte: 34 mm
Verpakking lengte: 263 mm
Verpakkingsgewicht: 1702 g

EAN

EAN: 9780273731566

Je vindt dit artikel in

Categorieën: Economie & Financiën

Managementboeken

Financien & Boekhouding

Strategie

Accounting

Boeken
Studieboek of algemeen: Studieboeken

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