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Food Industry Design, Technology and Innovation

Name: Food Industry Design, Technology and Innovation
Author: Helmut Traitler

Auteur: Helmut Traitler

Taal: Engels

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Auteur: Helmut Traitler Birgit Coleman

Co-auteur: Karen Hoffman Karen Hofmann

Engels
Hardcover
9781118733264
14 november 2014
312 pagina's

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Samenvatting

Food products have always been designed, but usually not consciously. Even when design has been part of the process, it has often been restricted to considerations of packaging, logos, fonts and colors. But now design is impacting more dramatically on the complex web that makes up our food supply, and beginning to make it better.

But now design is impacting more dramatically on the complex web that makes up our food supply, and beginning to make it better. Ways of thinking about design have broad applications and are becoming central to how companies compete. To succeed, food designers need to understand consumers and envision what they want, and to use technology and systems to show they can deliver what has been envisioned. They also need to understand organizations in order to make innovation happen in a corporation.

The authors of this book argue that design has been grossly underestimated in the food industry. The role of design in relation to technology of every kind (materials, mechanics, ingredients, conversion, transformation, etc.) is described, discussed, challenged and put into proper perspective. The authors deftly analyze and synthesize complex concepts, inspiring new ideas and practices through real-world examples. The second part of the book emphasizes the role of innovation and how the elements described and discussed in the first parts (design, technology, business) must join forces in order to drive valuable innovation in complex organizations such as large (and not so large) food companies.

Ultimately, this groundbreaking book champions the implementation of a design role in defining and executing business strategies and business processes. Not only are designers tremendously important to the present and future successes of food corporations, but they should play an active and decisive role at the executive board level of any food company that strives for greater success.

Productspecificaties

Inhoud

Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 14 november 2014
Aantal pagina's: 312
Illustraties: Nee

Betrokkenen

Hoofdauteur: Helmut Traitler
Tweede Auteur: Birgit Coleman
Co Auteur: Karen Hofmann
Hoofduitgeverij: Wiley-Blackwell

Overige kenmerken

Extra groot lettertype: Nee
Product breedte: 178 mm
Product hoogte: 20 mm
Product lengte: 252 mm
Studieboek: Nee
Verpakking breedte: 176 mm
Verpakking hoogte: 20 mm
Verpakking lengte: 248 mm
Verpakkingsgewicht: 762 g

EAN

EAN: 9781118733264

Je vindt dit artikel in

Categorieën: Kunst & Fotografie

Technologie & Bouwkunde

Managementboeken

Industriele chemie

Levensmiddelentechnologie

Boeken
Taal: Engels
Beschikbaarheid: Leverbaar
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Algemene boeken

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