Photography for Architects Effective Use of Images in Your Architectural Practice

Name: Photography for Architects
Author: Martine Hamilton Knight

Auteur: Martine Hamilton Knight

Taal: Engels

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Auteur: Martine Hamilton Knight

Engels
Paperback
9781032189116
19 januari 2024
552 pagina's

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Samenvatting

Photographs are still as vital to architectural practice as they ever were. This book guides the reader through topics such as establishing a visual brand, sharing images online and understanding when to create content in-house and how to commission professionals together with the value that their creative service brings.

***Shortlisted for the Architectural Book Awards 2024***

We live in a world driven by images, but with so much visual noise, is anyone really looking? How does an architect ensure their portfolio is within view of the right audience? Photographs are still as vital to architectural practice as they ever were. However, creation and circulation, once in the hands of skilled professionals, is now perceived as being ‘free’ and within easy reach of all. But where is the clarity? What is the message? By setting out the case for curated image making, considered photography may again be placed at the centre of architectural marketing strategies.

Photography for Architects guides the reader through various topics: from establishing a visual brand and sharing images online, to producing content in-house and commissioning professionals. It explores the still and moving image, creating books and exhibitions for legacy value, compiling award entries, and engaging with trade press. Little understood aspects regarding legal rights and obligations, ethics, copyright, and licensing images for use are discussed in clear language. Multiple photographic examples and conversations with international practitioners highlight the various themes throughout.

Written by a working architectural photographer whose life has been spent in commercial practice, this easy-to-read, richly illustrated guide is essential reading for architects and designers alike who are working with images and image makers.

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Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 19 januari 2024
Aantal pagina's: 552

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Hoofdauteur: Martine Hamilton Knight
Hoofduitgeverij: Routledge

Overige kenmerken

Product breedte: 210 mm
Product lengte: 280 mm
Verpakking breedte: 210 mm
Verpakking hoogte: 24 mm
Verpakking lengte: 280 mm
Verpakkingsgewicht: 1620 g

EAN

EAN: 9781032189116

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Categorieën: Kunst & Fotografie

Architectuur

Fotografie

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