Continuous Discovery HabitsDiscover Products that Create Customer Value and Business Value
Samenvatting
"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."
- Marty Cagan
How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business?
In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right.
If you want to discover products that customers love-that also deliver business results-this book is for you.
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Als product manager is dit boek een absolute eye opener geweest. Concepten uit het boek kun je goed toepassen in de praktijk. Goed en compact geschreven. Voorkennis van product management is aan te raden, 'inspired' van Marty Cagan is hier een aanrader voor.
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