Marketing Communication New Approaches, Technologies, and Styles
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Uitgever: Oxford University Press
Auteur:
Kimmel, Allan J.
- Engels
- Paperback
- 9780199276950
- 17 november 2005
- 320 pagina's
Samenvatting
Focuses on the various developments in marketing communication, including advertising, public relations, and sales promotions. Written by twenty-five prominent contemporary marketing experts from the US and Europe, this book is useful for those interested in marketing techniques and communication technologies of the 21st Century.
Marketing Communication: New Approaches, Technologies, and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.
Marketing Communication: New Approaches, Technologies, and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.
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- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 17 november 2005
- Aantal pagina's
- 320
- Illustraties
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Betrokkenen
- Hoofdauteur
- Kimmel, Allan J.
- Hoofdredacteur
- Allan J. Kimmel
- Hoofduitgeverij
- Oxford University Press
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- Originele titel
- Marketing Communication: New Approaches, Technologies, and Styles
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- 156 mm
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- 19 mm
- Product lengte
- 234 mm
- Studieboek
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- 156 mm
- Verpakking hoogte
- 19 mm
- Verpakking lengte
- 234 mm
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- 495 g
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- EAN
- 9780199276950
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