Marketing Your Event Planning Business A Creative Approach to Gaining the Competitive Edge

Name: Marketing Your Event Planning Business
Author: Judy Allen

Auteur: Judy Allen

Taal: Engels

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Uitgever: John Wiley & Sons Inc

Auteur: Judy Allen

Engels
Paperback
9781118514450
08 januari 2013
260 pagina's

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Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business.

"For event planners who are tired of being a well-kept secret, Marketing Your Event Planning Business offers invaluable advice on targeting talents and targeting clients. It's a wonderful boost for event planners looking to expand their client base."
—Lisa Hurley, Editor, Special Events Magazine

Recent years have been tough on event planners and the special events industry. September 11, major economic downturns, wars and SARS have all hit the event planning industry hard. There are fewer corporate dollars than ever to go around for travel budgets and special events.

In what was already a highly competitive industry, many planners and companies are struggling for their business survival. This book tells you all you need to know about how to market your event planning business and build a client base—in good times or in bad.

Marketing Your Event Planning Business shows event planners and event management companies how to gain the competitive edge by setting themselves apart, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to:

Diversify your client base
Develop niche markets and areas of expertise
Define and customize your customer service
Establish a back-up plan for use during downturns
Solicit sales and develop new business
Market yourself within your company and in the industry
Set up your own event planning business

Marketing Your Event Planning Business is loaded with practical tips and examples, offering everyone in the event management business creative new ways to showcase their talents, build their business and bring added value to their clients.

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Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 08 januari 2013
Aantal pagina's: 260
Illustraties: Nee

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Hoofdauteur: Judy Allen
Hoofduitgeverij: John Wiley & Sons Inc

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Extra groot lettertype: Nee
Product breedte: 152 mm
Product hoogte: 13 mm
Product lengte: 229 mm
Studieboek: Nee
Verpakking breedte: 152 mm
Verpakking hoogte: 13 mm
Verpakking lengte: 229 mm
Verpakkingsgewicht: 345 g

EAN

EAN: 9781118514450

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Categorieën: Kookboeken

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Managementboeken

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Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Leverbaar
Studieboek of algemeen: Algemene boeken

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