Public Relations For Dummies

Name: Public Relations For Dummies
Author: Robert W. Bly

Auteur: Eric Yaverbaum

Taal: Engels

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Auteur: Eric Yaverbaum Robert W. Bly

Co-auteur: Richard Kirshenbaum Ilise Benun Robert W. Bly

Engels
Paperback
9780471772729
30 mei 2006
384 pagina's

Alle productspecificaties

Robert W. Bly

Robert W. Bly (born July 21, 1957) is an American writer on the subjects of copywriting, freelance writing, and other many other subjects from science and science fiction, to satire and small business. He is a well-known[citation needed] copywriter. Bly grew up in Fair Lawn, New Jersey. He got a degree in chemical engineering in 1979 at the University of Rochester, beginning his writing career with four intense years at the school's daily newspaper. When he graduated, he began as a corporate writer for Westinghouse Electric and then worked for a New York engineering firm for a few years. He published his first book in 1982, on technical writing. In 1985, at the age of 27, he published his tenth book, The Copywriter's Handbook. Bly has worked as a freelance copywriter for the AARP,[3] IBM, and Lucent Technologies, among others. Bly has written more than 95 books including The Digital Marketing Handbook from Entrepreneur Press. Bly also has an internet information marketing industry. He lives in Montville, New Jersey (Bron: Wikipedia)

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Samenvatting

This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs.

Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz and build your bottom line.

THE DUMMIES WAY®

Explanations in plain English
"Get in, get out" information
Icons and other navigational aids
Online cheat sheet
Top ten lists
A dash of humor and fun

Discover how to:

Map a winning PR strategy
Grab attention with press releases, interviews, and events
Cultivate good media relations
Get print, TV, radio, and Internet coverage
Manage a PR crisis

Get smart!
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Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis

Productspecificaties

Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 30 mei 2006
Aantal pagina's: 384
Illustraties: Nee

Betrokkenen

Hoofdauteur: Eric Yaverbaum
Tweede Auteur: Robert W. Bly
Co Auteur: Robert W. Bly
Hoofduitgeverij: For Dummies

Overige kenmerken

Editie: 2
Extra groot lettertype: Nee
Product breedte: 185 mm
Product hoogte: 31 mm
Product lengte: 231 mm
Studieboek: Ja
Verpakking breedte: 186 mm
Verpakking hoogte: 23 mm
Verpakking lengte: 233 mm
Verpakkingsgewicht: 526 g

EAN

EAN: 9780471772729

Je vindt dit artikel in

Categorieën: Managementboeken

Sales & Marketing

Public relations

Boeken
Boek, ebook of luisterboek?: Boek
Taal: Engels
Beschikbaarheid: Leverbaar
Studieboek of algemeen: Algemene boeken

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