Speechwriting in Theory and Practice
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Auteur:
Jens E. Kjeldsen
Amos Kiewe
- Engels
- Paperback
- 9783030036843
- 26 maart 2019
- 202 pagina's
Samenvatting
This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting.
This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.
This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.
Jens E. Kjeldsen is Professor of Rhetoric and Visual Communication at the University of Bergen, Norway.
Amos Kiewe is Professor of Communication and Rhetorical Studies at Syracuse University, USA.
Marie Lund is Associate Professor of Rhetoric at the Aarhus University, Denmark.
Jette Barnholdt Hansen (1966-2017) was Associate Professor of Rhetoric at the University of Copenhagen, Denmark.
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Inhoud
- Taal
- en
- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 26 maart 2019
- Aantal pagina's
- 202
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Jens E. Kjeldsen
- Tweede Auteur
- Amos Kiewe
- Co Auteur
- Jette Barnholdt Hansen
- Hoofduitgeverij
- Springer Nature Switzerland AG
Overige kenmerken
- Editie
- 1st ed. 2019
- Extra groot lettertype
- Nee
- Product breedte
- 148 mm
- Product lengte
- 210 mm
- Studieboek
- Ja
- Verpakking breedte
- 147 mm
- Verpakking hoogte
- 15 mm
- Verpakking lengte
- 206 mm
- Verpakkingsgewicht
- 378 g
EAN
- EAN
- 9783030036843
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