Strategic Management in Construction
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- Engels
- Paperback
- 9780632049998
- 21 september 2001
- 260 pagina's
Samenvatting
This book reviews general theory of strategy, relates it to the particular circumstance of the construction industry, and shows how it can be applied in practice. It brings together ideas from economic, marketing, management, business and politics to develop strategic management for both contractors firms and the associated professions.
Substantial changes have occurred in the industry since the book was first published in 1991. This Second Edition reflects the major developments that have followed the Latham, and Egan reports, and includes new chapters on international strategy and marketing, showing how they can contribute to the strategic planning of construction organisations.
The book will provide a valuable tool for the strategic development of construction firms.
This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractors' firms and the associated professions.
Substantial changes have occurred in the industry since the book was first published in 1991. This Second Edition reflects the major developments that have followed the Latham and Egan reports, and includes new chapters on international strategy and marketing, showing how they can contribute to the strategic planning of construction organizations.
The book will provide a valuable tool for the strategic development of construction firms.
"Ten years separate the editions during which period a significant number of British, (and other), construction firms which had survived generations of proprietors merged, changed beyond recognition or ceased trading. One can not but wonder if publication of a work on strategic planning some twenty year earlier might have saved some of them." Construction Manager
"The book presents the essential elements for managing at this higher level and should be a must for any construction professional who aspires to an executive position in industry as well as any student for construction management, project management and organizational management in construction. It comes highly recommended" Engineering, Construction and Architectural Management
Productspecificaties
Inhoud
- Taal
- en
- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 21 september 2001
- Aantal pagina's
- 260
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- David Langford
- Tweede Auteur
- Steven Male
- Co Auteur
- Male, Steven
- Hoofduitgeverij
- Wiley-Blackwell
Overige kenmerken
- Editie
- 2
- Extra groot lettertype
- Nee
- Product breedte
- 176 mm
- Product hoogte
- 14 mm
- Product lengte
- 245 mm
- Studieboek
- Ja
- Verpakking breedte
- 171 mm
- Verpakking hoogte
- 15 mm
- Verpakking lengte
- 246 mm
- Verpakkingsgewicht
- 428 g
EAN
- EAN
- 9780632049998
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