Dan Heath
" <p>Dan is the co-author of the book Made to Stick: Why Some Ideas Survive and Others Die, which has been a New York Times, Wall Street Journal, and BusinessWeek bestseller. Dan has spoken and consulted on the topic of ""making ideas stick"" with organizations such as Microsoft, Nestle, the American Heart Association, Nissan, and Macy's.</p> <p>Dan was a Consultant to the Policy Programs of the Aspen Institute. Prior to that, he conducted research for Harvard Business School, where he co-authored 10 case studies on entrepreneurial ventures, and subsequently, he worked for the executive education division of Duke University, where he designed and taught in training programs for Fortune 500 executives.</p> <p>In 1997, Dan co-founded and served as Editor in Chief of a startup publishing company called Thinkwell, which created from scratch an innovative new line of college textbooks.</p> <p>Dan has an MBA from Harvard Business School, and a BA in the Plan II Honors Program from the University of Texas at Austin.</p>"
Boeken over mens en maatschappij van Dan Heath
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