Outside Insight Navigating a World Drowning in Data

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  • 9781940858463
  • 12 oktober 2017
  • 320 pagina's
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Samenvatting

The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend and more.

As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind.

Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.

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Oorspronkelijke releasedatum
12 oktober 2017
Aantal pagina's
320

Betrokkenen

Hoofdauteur
Jorn Lyseggen
Tweede Auteur
Jorn Lyseggen
Hoofduitgeverij
Ideapress Publishing

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Verpakking breedte
155 mm
Verpakking hoogte
25 mm
Verpakking lengte
213 mm
Verpakkingsgewicht
544 g

EAN

EAN
9781940858463
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