Soft Power Superpowers Cultural And National Assets Of Japan And The United States
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Auteur:
Yasushi Watanabe
David L Mcconnell
Co-auteur:
David L Mcconnell
- Engels
- Paperback
- 9780765622495
- 01 mei 2008
- 296 pagina's
Samenvatting
The term "soft power" describes a country's ability to get what it wants by attracting rather than coercing others. This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the successful, if unlikely, bilateral relationships of the twentieth century.
The term "soft power" describes a country's ability to get what it wants by attracting rather than coercing others - by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests.This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century. Sponsored by the U.S. Social Science Research Council and the Japan Foundation's Center for Global Partnership, the book brings together anthropologists, political scientists, historians, economists, diplomats, and others to explore the multiple axes of soft power that operate in the U.S.-Japanese relationship, and between the United States and Japan and other regions of the world.The contributors move beyond an "either-or" concept of hard versus soft power to a more dynamic interpretation, and demonstrate the important role of non-state actors in wielding soft power. They show how public diplomacy on both sides of the Pacific - bolstered by less formal influences such as popular cultural icons, product brands, martial arts, baseball, and educational exchanges - has led to a vibrant U.S.-Japanese relationship since World War II despite formidable challenges. Emphasizing the essentially interactive nature of persuasion, the book highlights an approach to soft power that has many implications for the world today.
The term "soft power" describes a country's ability to get what it wants by attracting rather than coercing others - by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests.This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century. Sponsored by the U.S. Social Science Research Council and the Japan Foundation's Center for Global Partnership, the book brings together anthropologists, political scientists, historians, economists, diplomats, and others to explore the multiple axes of soft power that operate in the U.S.-Japanese relationship, and between the United States and Japan and other regions of the world.The contributors move beyond an "either-or" concept of hard versus soft power to a more dynamic interpretation, and demonstrate the important role of non-state actors in wielding soft power. They show how public diplomacy on both sides of the Pacific - bolstered by less formal influences such as popular cultural icons, product brands, martial arts, baseball, and educational exchanges - has led to a vibrant U.S.-Japanese relationship since World War II despite formidable challenges. Emphasizing the essentially interactive nature of persuasion, the book highlights an approach to soft power that has many implications for the world today.
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Inhoud
- Taal
- en
- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 01 mei 2008
- Aantal pagina's
- 296
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Yasushi Watanabe
- Tweede Auteur
- David L Mcconnell
- Co Auteur
- David L Mcconnell
- Hoofdredacteur
- Watanabe Yasushi
- Tweede Redacteur
- David L. Mcconnell
- Hoofduitgeverij
- Routledge
Overige kenmerken
- Extra groot lettertype
- Nee
- Product breedte
- 152 mm
- Product lengte
- 229 mm
- Studieboek
- Nee
- Verpakking breedte
- 152 mm
- Verpakking hoogte
- 19 mm
- Verpakking lengte
- 229 mm
- Verpakkingsgewicht
- 454 g
EAN
- EAN
- 9780765622495
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