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Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications…
The only way forward for business success is to create a memorable brand and fix it in the consumer's…
Marketing expert Ross uses real-life examples to show how organizations of any size can create a winning…
''This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds.…
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding…
Ebook 44,99
This book explores the new world of the brand - now more powerful and prominent than ever. It argues…