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Orange Code How ING Direct Succeeded by Being a Rebel with a Cause

Name: Orange Code
Author: Bruce Philp

Auteur: Arkadi Kuhlmann

Taal: Engels

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Auteur: Arkadi Kuhlmann Bruce Philp

Co-auteur: Bruce Philp

Engels
Paperback
9780470538791
19 maart 2010
272 pagina's

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Samenvatting

How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history.

Praise for THE ORANGE CODE

"ING Direct—led by founding CEO Arkadi Kuhlmann—is here to stay and has begun to change the color of money from green to orange for a lot of Americans."—TOM CARPER, U.S. Senator, former governor of Delaware

"Kuhlmann and Philp show how innovation linked to a lived set of values and an uncompromising focus on the customer can power an organization to extraordinary success in a short period of time."—CHAD HOLLIDAY, Chairman and CEO, DuPont

"The Orange Code is a refreshing look at how the intangibles of leadership, corporate culture, brand, and customer experience can blend together to form a new class of assets."—CHRIS MATTHEWS, CEO, The Hay Group

"An incredible story of determination, focus, and maybe a little luck!"—KEVIN O'LEARY, Chairman, Gencap Funds Inc.

How championing consumers led to ING Direct's revolutionary rise in the banking industry

In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history.

The Orange Code recounts ING Direct's intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann-who believes in the power of individuals to control their financial destiny-and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America.

Discusses the unconventional approach to business strategy, leadership, and management that built ING Direct
Written by the company's CEO, Arkadi Kuhlmann, the driving force behind this unique company and its approach and Bruce Philp, the branding expert who has worked with some of the world's most well-known and valuable brands
Reveals how the cause of personal financial empowerment has made everyone a winner in the ING Direct story

The level of success achieved by ING Direct holds some important lessons and offers some much-needed inspiration to a business world that could use a little of both right now.

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Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 19 maart 2010
Aantal pagina's: 272
Illustraties: Nee

Betrokkenen

Hoofdauteur: Arkadi Kuhlmann
Tweede Auteur: Bruce Philp
Co Auteur: Bruce Philp
Hoofduitgeverij: Onbekend

Overige kenmerken

Editie: 1
Extra groot lettertype: Nee
Product breedte: 144 mm
Product hoogte: 22 mm
Product lengte: 221 mm
Studieboek: Ja
Verpakking breedte: 144 mm
Verpakking hoogte: 221 mm
Verpakking lengte: 18 mm
Verpakkingsgewicht: 302 g

EAN

EAN: 9780470538791

Je vindt dit artikel in

Categorieën: Economie & Financiën

Managementboeken

Financien & Boekhouding

Accounting

Financien

Bankieren

Boeken
Taal: Engels
Beschikbaarheid: Leverbaar
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Algemene boeken

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