Routledge Studies in Global Competition- Strategy in Emerging Markets Telecommunications Establishments in Europe

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  • Engels
  • Paperback
  • 9780415868266
  • 25 oktober 2013
  • 280 pagina's
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Samenvatting

Markets previously unreachable for companies other than monopolies or other protected firms are now frequently open to new entrants. This book focuses on strategy in emerging markets, in particular establishments in liberalized European markets.



Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants. Greater competitive pressure implies that more sophisticated business strategies must be formulated by all companies cooperating in emerging markets.
This book focuses on strategy in emerging telecommunications markets in a liberalized Europe, particularly in the UK and Sweden. The book provides:
* a literature review and applications of strategy concepts and key correlations
* applications of a market establishment model and the strategic states model
* a description of competition amongst telecom operators in the UK and Sweden
* detailed case-studies of strategies of telecom operators in Europe
* the identification of patterns and processes valid for emerging markets in general.
Whilst the industry focus in the book is telecommunications, the framework and the models explored and developed provide guides to strategy formulation irrespective of the market under consideration.
Strategy in Emerging Markets will make valuable reading for strategy researchers, students and for corporate strategists. It will be of particular interest to those wishing to plot recent developments in the telecommunications industry.

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en
Bindwijze
Paperback
Oorspronkelijke releasedatum
25 oktober 2013
Aantal pagina's
280
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Betrokkenen

Hoofdauteur
Anders Pehrsson
Tweede Auteur
Anders Pehrsson
Hoofduitgeverij
Routledge

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Product breedte
156 mm
Product lengte
234 mm
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Verpakking breedte
156 mm
Verpakking hoogte
234 mm
Verpakking lengte
234 mm
Verpakkingsgewicht
408 g

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9780415868266

Productveiligheid

Verantwoordelijk marktdeelnemer in de EU
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