The Role of Creative Ignorance Portraits of Path Finders and Path Creators
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Auteur:
P. Formica
Piero Formica
- Engels
- Hardcover
- 9781137489623
- 16 december 2014
- 148 pagina's
Samenvatting
Using narrative examples of innovators and companies worldwide, he introduces the characteristics of successful path creators that overstep the boundaries set by knowledge maps to open up new, unprecedented routes and connect them each other.
Traditionally, company experts and outside collaborators innovate by developing the knowledge map. Success or failure of incremental innovation hinges on this path. The Role of Creative Ignorance suggests the knowledge map should be abandoned and replaced with a new methodology, that of creative ignorance. With over 30 years of experience in international economics and entrepreneurship, Piero Formica explores the concept of creative ignorance in combination with path creation and its disruptive effect on entrepreneurship. Using narrative examples of innovators and companies worldwide, he introduces the characteristics of successful path creators that overstep the boundaries set by knowledge maps to open up new, unprecedented routes and connect them each other. In doing so, path creators reveal latent, unexpressed needs of consumers and drive innovation forward.
Traditionally, company experts and outside collaborators innovate by developing the knowledge map. Success or failure of incremental innovation hinges on this path. The Role of Creative Ignorance suggests the knowledge map should be abandoned and replaced with a new methodology, that of creative ignorance. With over 30 years of experience in international economics and entrepreneurship, Piero Formica explores the concept of creative ignorance in combination with path creation and its disruptive effect on entrepreneurship. Using narrative examples of innovators and companies worldwide, he introduces the characteristics of successful path creators that overstep the boundaries set by knowledge maps to open up new, unprecedented routes and connect them each other. In doing so, path creators reveal latent, unexpressed needs of consumers and drive innovation forward.
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Inhoud
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- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 16 december 2014
- Aantal pagina's
- 148
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- P. Formica
- Tweede Auteur
- Piero Formica
- Hoofduitgeverij
- Palgrave Pivot
Overige kenmerken
- Extra groot lettertype
- Nee
- Product breedte
- 146 mm
- Product hoogte
- 19 mm
- Product lengte
- 222 mm
- Studieboek
- Ja
- Verpakking breedte
- 146 mm
- Verpakking hoogte
- 19 mm
- Verpakking lengte
- 222 mm
- Verpakkingsgewicht
- 336 g
EAN
- EAN
- 9781137489623
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