Category Creation How to Build a Brand that Customers, Employees, and Investors Will Love
Afbeeldingen
Sla de afbeeldingen overArtikel vergelijken
Uitgever: John Wiley & Sons Inc
- Engels
- Hardcover
- 9781119611561
- 25 november 2019
- 240 pagina's
Samenvatting
AN EXCLUSIVE LOOK INTO THE CATEGORY CREATION PLAYBOOK OF SOME OF THE MOST ICONIC BRANDS IN B2B, INCLUDING HUBSPOT, SALESFORCE, AND GAINSIGHT
"In the hierarchy of powers that determines the value of a company, category power is the highest, and if you are the company who creates and leads a new category, that is as good as it gets ever. Category Creation is a game plan for doing just that."
GEOFFREY MOORE, Author, Crossing the Chasm and Zone to Win
"The ability to create a new category is not unique to startups. The largest companies in the world can play their advantages to build new markets. The tactics that Anthony lays out in Category Creation are just as relevant for today's Fortune 100 companies as they are for earlier stage businesses."
LORI WRIGHT, General Manager, Office, Microsoft
"Today's entrepreneurs [have] a unique opportunity to create net new categories of products that reinvent complex processes of the past with simple solutions for the digital age. Gainsight is a great modern success story for this emerging business strategyI'm excited to see Anthony share his playbook with the industry."
AARON LEVIE, CEO, Box
"Companies of all sizes are recognizing new market opportunities and creating movements behind those causes for their brands. I'm thrilled to see Anthony demystify category creation and help other executives follow the lead of market makers like Gainsight."
SUE BARSAMIAN, Former Chief Sales and Marketing Officer, Hewlett Packard Enterprise Software
"It always surprises me that category creation isn't better understood and more enthusiastically embraced by business leaders. Anthony has been a student of this innovative business approach, and in Category Creation, invites other leaders to challenge the status quo."
KEITH KRACH, Chairman and CEO, Ariba and DocuSign
Productspecificaties
Inhoud
- Taal
- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 25 november 2019
- Aantal pagina's
- 240
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Anthony Kennada
- Hoofduitgeverij
- John Wiley & Sons Inc
Overige kenmerken
- Extra groot lettertype
- Nee
- Product breedte
- 150 mm
- Product hoogte
- 31 mm
- Product lengte
- 231 mm
- Studieboek
- Ja
- Verpakking breedte
- 150 mm
- Verpakking hoogte
- 31 mm
- Verpakking lengte
- 231 mm
- Verpakkingsgewicht
- 431 g
EAN
- EAN
- 9781119611561
Je vindt dit artikel in
- Categorieën
- Taal
- Engels
- Boek, ebook of luisterboek?
- Boek
- Beschikbaarheid
- Leverbaar
- Studieboek of algemeen
- Studieboeken
Kies gewenste uitvoering
Prijsinformatie en bestellen
De prijs van dit product is 31 euro en 99 cent.- Bestellen en betalen via bol
- Prijs inclusief verzendkosten, verstuurd door MyBoeken.nl
- 30 dagen bedenktijd en gratis retourneren
- Wettelijke garantie via MyBoeken.nl
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.