Behavioral Economics and Finance Leadership Nudging and Winking to Make Better Choices

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  • Engels
  • Paperback
  • 9783030543327
  • 21 oktober 2021
  • 183 pagina's
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Samenvatting

This book explores human decision-making heuristics and studies how nudging and winking can help citizens to make rational choices.



This book explores human decision-making heuristics and studies how nudging and winking can help citizens to make rational choices. By applying the behavioral economics approach to political outcomes, it demonstrates how economics can be employed for the greater societal good.

It starts with a review of the current literature on human decision-making failures in Europe and North America, presenting the wide range of nudges and winks developed to curb the harmful consequences of human decision-making fallibility. It then discusses the use of mental heuristics, biases and nudges in the finance domain to benefit economic markets by providing clear communication strategies. Lastly, the author proposes clear leadership and followership directives on nudging in the digital age. This book appeals to scholars and policy makers interested in rational decision-making and the use of nudging and winking in the digital age.

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Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
21 oktober 2021
Aantal pagina's
183
Illustraties
Nee

Betrokkenen

Hoofdauteur
Julia Puaschunder

Overige kenmerken

Editie
1st ed. 2020
Product breedte
155 mm
Product lengte
235 mm
Studieboek
Nee
Verpakking breedte
155 mm
Verpakking hoogte
235 mm
Verpakking lengte
235 mm
Verpakkingsgewicht
308 g

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EAN
9783030543327
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Editie : 1st ed. 2020

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