Asia, Europe, and Global Connections- China-Swiss Relations during the Cold War, 1949–1989 Between Soft Power and Propaganda

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  • Engels
  • Paperback
  • 9781032111827
  • 29 januari 2024
  • 286 pagina's
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Samenvatting

During the Cold War, Switzerland functioned as a hub for Chinese propaganda networks. Focusing on cultural diplomacy and questioning the notion of soft power, this book explores how the People’s Republic of China (PRC) developed its influence and its prestige abroad through its Embassy in Bern, the most important in Western Europe.





During the Cold War, Switzerland functioned as a hub for Chinese propaganda networks. Despite its fierce anti-communism, the Swiss Confederation was one of the first capitalist countries to recognise the People's Republic of China (PRC). As a neutral country and as the home base for many international organisations, Switzerland represented a strategic centre for the spread of Maoism throughout the world. Focusing on cultural diplomacy and questioning the notion of soft power, this book explores how the PRC developed its influence and its prestige abroad through its Embassy in Bern, the most important in Western Europe. The book also discusses how China’s approach in Switzerland, bypassing traditional diplomatic structures, and relying on contacts with individual people – "foreign friends" – was then used, and continues to be used, in many other countries, including the United States, France, and Japan.

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Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
29 januari 2024
Aantal pagina's
286

Betrokkenen

Hoofdauteur
Cyril Cordoba
Hoofduitgeverij
Routledge

Overige kenmerken

Product breedte
156 mm
Product lengte
234 mm
Studieboek
Nee
Verpakking breedte
156 mm
Verpakking lengte
234 mm
Verpakkingsgewicht
453 g

EAN

EAN
9781032111827
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