The Experimentation Field Book A Step-by-Step Project Guide

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  • Engels
  • Paperback
  • 9780231214179
  • 13 februari 2024
  • 104 pagina's
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Jeanne Liedtka

"Jeanne M. Liedtka, OAM (born March 2, 1955) is an American strategist and professor of business administration at the Darden School of the University of Virginia, particularly known for her work on strategic thinking, design thinking and organic growth.

(Bron: Wikipedia. Beschikbaar onder de licentie Creative Commons Naamsvermelding/Gelijk delen.)"

Samenvatting

This book is a hands-on manual for crafting and conducting useful experiments in real-life settings.



Experimentation is an essential part of innovation. It is the link between generating new ideas and putting them into practice. We are constantly experimenting in our daily lives, and organizations place great value on testing new products, services, and strategies. Yet there is a shortage of actionable guidance on how to design and execute high-quality experiments for practical purposes.

This book is a hands-on manual for crafting and conducting useful experiments in real-life settings. It guides readers from any background or discipline through the fundamentals of identifying testable ideas, selecting an evidence base, prototyping, and testing, building users’ skill sets and channeling their creativity through an interactive, exercise-oriented format. The book details a step-by-step framework, with user-friendly instructions and a case study illustrating the process at work at each step, as well as templates for readers to customize in their own projects. It draws on design thinking as well as other practical business approaches. From the classroom to the practice world, The Experimentation Field Book is a vital tool kit for all problem solvers and innovators seeking to address today’s pressing challenges.

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Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
13 februari 2024
Aantal pagina's
104

Betrokkenen

Hoofdauteur
Jeanne Liedtka
Tweede Auteur
Elizabeth Chen
Hoofduitgeverij
Columbia University Press

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Product breedte
216 mm
Product lengte
216 mm
Studieboek
Nee
Verpakking breedte
216 mm
Verpakking lengte
216 mm

EAN

EAN
9780231214179

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