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Save Time, Make Money, and Write Emails People Actually Want to Read!
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Robert W. Bly
Robert W. Bly (born July 21, 1957) is an American writer on the subjects of copywriting, freelance writing, and other many other subjects from science and science fiction, to satire and small business. He is a well-known[citation needed] copywriter. Bly grew up in Fair Lawn, New Jersey. He got a degree in chemical engineering in 1979 at the University of Rochester, beginning his writing career with four intense years at the school's daily newspaper. When he graduated, he began as a corporate writer for Westinghouse Electric and then worked for a New York engineering firm for a few years. He published his first book in 1982, on technical writing. In 1985, at the age of 27, he published his tenth book, The Copywriter's Handbook. Bly has worked as a freelance copywriter for the AARP,[3] IBM, and Lucent Technologies, among others. Bly has written more than 95 books including The Digital Marketing Handbook from Entrepreneur Press. Bly also has an internet information marketing industry. He lives in Montville, New Jersey (Bron: Wikipedia)
Practices, strategies, and templates for optimizing your email use. The average business employee spends more than thirteen hours a week reading and responding to email. That’s 675 or more hours—over 28 days a year—spent on email. Wouldn’t it be nice to get some of that time back? In The New Email Revolution, Robert W. Bly Bly draws from decades of experience sending millions of emails to help you take that time back. With this book in hand, you will be able to quickly and easily: •Find templates you can use to create emails for dozens of different situations. •Know the right wording and optimal word length for email communication. •Get recipients to read and respond to your email messages. •Understand when it is legal and not legal to send email to a person you do not know. •Incorporate photos, graphics, sound, and video into your email messages. •Measure the deliverability, bounce rate, open rate, and response rate to every email you send. •Write clearer, more engaging, more persuasive email copy for every occasion. Get better results in less time with The New Email Revolution.
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