Product Managers Handbook
Afbeeldingen
Sla de afbeeldingen overArtikel vergelijken
- Engels
- Hardcover
- 9780071772983
- 16 september 2011
- 400 pagina's
Samenvatting
The essential guide to seamless product management for today’s fluid, unpredictable business world
Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues.
This indispensable resource proves that the techniques and tools product managers use are similar—regardless of what industry they work in and what kind of products they manage. Simply put, this book has everything you need for superior job performance—whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal.
The Product Manager’s Handbook shows you how to integrate your organization’s disparate segments into a cooperative, results-focused unit that produces satisfying products—from initial design through the postpurchase experience. If your job is to create and commercialize products, it provides the information you need to:
- Balance breakthroughs and line extensions
- Create business cases—including competitive assessment, market requirements, and risk reduction
- Conduct gate reviews and beta testing and manage scope creep
- Get everything in order for a smooth product launch
For those who manage existing lines, this guide provides:
- Specific tips for each of the 4Rs of product life-cycle management
- Brand guidelines
- Approaches to customer message management
- Advice on working with sales and the channel
Clear, easy-to-read charts show you how to manage each crucial step from conception to completion, and practical checklists help you evaluate progress at every stage. Interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more.
The Product Manager’s Handbook examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products—and beat the competition at every turn.
Productspecificaties
Inhoud
- Taal
- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 16 september 2011
- Aantal pagina's
- 400
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Linda Gorchels
- Hoofduitgeverij
- MCGQ
Overige kenmerken
- Editie
- 4
- Extra groot lettertype
- Nee
- Product breedte
- 163 mm
- Product hoogte
- 30 mm
- Product lengte
- 236 mm
- Studieboek
- Ja
- Verpakking breedte
- 163 mm
- Verpakking hoogte
- 30 mm
- Verpakking lengte
- 236 mm
- Verpakkingsgewicht
- 703 g
EAN
- EAN
- 9780071772983
Je vindt dit artikel in
- Categorieën
- Taal
- Engels
- Boek, ebook of luisterboek?
- Boek
- Beschikbaarheid
- Leverbaar
- Over welke sector
- Productie & Kwaliteit
Kies gewenste uitvoering
Prijsinformatie en bestellen
De prijs van dit product is 81 euro en 52 cent.- Bestellen en betalen via bol
- Prijs inclusief verzendkosten, verstuurd door MyBoeken.nl
- 30 dagen bedenktijd en gratis retourneren
- Wettelijke garantie via MyBoeken.nl
Vaak samen gekocht
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.