Women in Advertising - Women in American Society Ebook Tooltip Ebooks kunnen worden gelezen op uw computer en op daarvoor geschikte e-readers. Women in American Society
Afbeeldingen
Sla de afbeeldingen overArtikel vergelijken
- Engels
- E-book
- 9783638828178
- 23 juli 2007
- Adobe ePub
Samenvatting
Seminar paper from the year 2006 in the subject American Studies - Miscellaneous, grade: 2,0, Ernst Moritz Arndt University of Greifswald, 16 entries in the bibliography, language: English, abstract: Die Arbeit erläutert Grundlagen der Werbung generell und speziell in Amerika. Der Schwerpunk liegt auf der Darstellung von Frauen in der Werbung. Today advertising is more than ever important for the success of a new product. Companies spend fortunes on analyzing the style the campaign should underlie, the media which should be used to distribute the advertisement, or the frequency by which it should be published. Advertising experts do not leave things to chance and therefore every aspect is evaluated. The most important issue those experts and the companies think about is the target group. 'Advertisements are aimed at specific audiences, and the message is designed to fit the audience; these messages play on or even create the fears, needs, or desires of specific groups of people.' Two major audiences are simply men and women. For different reasons women constitute special target groups and therefore whole commercial campaigns are addressed to them in a way experts find adequate. To find out why women are addressed in particular and what kind of advertising the experts think might appeal to women will be an important topic in this work. But women function not only as addressee of advertising, they are quite often also seen as actors or models in campaigns. To analyze what different pictures of women are made up, if they are realistic and what they aim at will be discussed in the second part.
Productspecificaties
Inhoud
- Taal
- en
- Bindwijze
- E-book
- Oorspronkelijke releasedatum
- 23 juli 2007
- Ebook Formaat
- Adobe ePub
Betrokkenen
- Hoofdauteur
- Vanessa Lengert
- Hoofduitgeverij
- Grin Publishing
Lees mogelijkheden
- Lees dit ebook op
- Android (smartphone en tablet) | Kobo e-reader | Desktop (Mac en Windows) | iOS (smartphone en tablet) | Windows (smartphone en tablet)
Overige kenmerken
- Editie
- 1
- Studieboek
- Nee
EAN
- EAN
- 9783638828178
Je vindt dit artikel in
Kies gewenste uitvoering
Prijsinformatie en bestellen
De prijs van dit product is 4 euro en 99 cent.- E-book is direct beschikbaar na aankoop
- E-books lezen is voordelig
- Dag en nacht klantenservice
- Veilig betalen
Anderen bekeken ook
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.