Global Village Transformations in World Life and Media in the 21st Century

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  • Engels
  • Paperback
  • 9780195079104
  • 10 december 1992
  • 240 pagina's
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Samenvatting

The theme of McLuhan's book is the distinction between two quite different traditions of reasoning which have grown up in Western and Eastern countries, and how global communications have brought these two traditions into contact.



Marshall McLuhan's posthumous The Global Village, co-authored by Bruce Powers, explores the new "laws" of media, "laws" fostering a dramatic collision of viewpoints. The first based on Visual Space - the linear, quantitative mode of perception characteristic of the Western world is preserved by the medium of print. While the second, based on Acoustic Space - the holistic, qualitative reasoning of the East - is being fostered by television, the technologies of the data base, communication satallites, and the globalmedia network. McLuhan and Powers offer the `Tetrad' as a four part structure of analysis for relieving the outcome of this collision. By focusing on four questions - What does this new medium enhance? What does it render obsolete? What does it retrieve that was long ago pushed aside? And what does it produce or become when extended beyond the limits of its potential? - one can postulate the cultural life of an arifact in advance by showing how a total saturated use would produce a reversal of the original intent. For example, money converted into credit cards: the telephone to the omnipresence of teleconferencing; or the high-rise apartment building: enhancing privacy, rendering community obsolete, retrieving the catacombs, and reversing into a slum. McLuhan's insights, his aphorisms, and his legacy as "the man behind the message", make The Global Village excellent reading for anyone interested in the shaping power of communication technology.

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Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
10 december 1992
Aantal pagina's
240
Illustraties
Nee

Betrokkenen

Hoofdauteur
Marshall Mcluhan
Tweede Auteur
Bruce R. Powers
Co Auteur
Bruce R. Powers
Hoofduitgeverij
Oxford University Press Inc

Overige kenmerken

Editie
New edition
Extra groot lettertype
Nee
Product breedte
133 mm
Product hoogte
13 mm
Product lengte
203 mm
Studieboek
Nee
Verpakking breedte
139 mm
Verpakking hoogte
19 mm
Verpakking lengte
215 mm
Verpakkingsgewicht
472 g

EAN

EAN
9780195079104

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