Advice from the Top The Expert Guide to B2B Marketing
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Auteur:
Business Marketing Association
- Engels
- Paperback
- 9781457502194
- 18 maart 2011
- 228 pagina's
Samenvatting
Learn Essential B2B Marketing
Strategies and Techniques
In today's ultra-competitive business landscape, mastering innovative B2B marketing skills is a must. Whether you own a small business or oversee a large marketing department, Advice From The Top will provide you with an abundance of information from marketing experts who will teach you:
Proven strategies for developing more effective marketing programs
Powerful ideas for creating dynamic content
Specific guidelines for executing marketing plans
Time-tested formulas for measuring success
And much more
" Wow, what a terrific, broad collection of B2B marketing insight. I love hearing the diverse voices, from academia to corporate board room, sharing the most interesting facets of marketing, all of which are pertinent to my daily job as a CMO."
Katherine Button Bell, Vice President and Chief Marketing Officer, Emerson
" If you're looking for a wide range of B2B marketing wisdom, this book is a must-have from pros. A shining example of the intellectual property our BMA members have and are willing to share."
Al Maag, Chief Communications Officer, Avnet, and President of BMA Phoenix
BMA Colorado is a 13-time national BMA Chapter of the Year award winner.
www.bmacolorado.org"
Strategies and Techniques
In today's ultra-competitive business landscape, mastering innovative B2B marketing skills is a must. Whether you own a small business or oversee a large marketing department, Advice From The Top will provide you with an abundance of information from marketing experts who will teach you:
Proven strategies for developing more effective marketing programs
Powerful ideas for creating dynamic content
Specific guidelines for executing marketing plans
Time-tested formulas for measuring success
And much more
" Wow, what a terrific, broad collection of B2B marketing insight. I love hearing the diverse voices, from academia to corporate board room, sharing the most interesting facets of marketing, all of which are pertinent to my daily job as a CMO."
Katherine Button Bell, Vice President and Chief Marketing Officer, Emerson
" If you're looking for a wide range of B2B marketing wisdom, this book is a must-have from pros. A shining example of the intellectual property our BMA members have and are willing to share."
Al Maag, Chief Communications Officer, Avnet, and President of BMA Phoenix
BMA Colorado is a 13-time national BMA Chapter of the Year award winner.
www.bmacolorado.org"
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Inhoud
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- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 18 maart 2011
- Aantal pagina's
- 228
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Business Marketing Association
- Hoofduitgeverij
- Dog Ear Publishing
Overige kenmerken
- Extra groot lettertype
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- Verpakking breedte
- 152 mm
- Verpakking hoogte
- 12 mm
- Verpakking lengte
- 229 mm
- Verpakkingsgewicht
- 308 g
EAN
- EAN
- 9781457502194
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