Consumer Behaviour in Tourism

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  • Engels
  • Paperback
  • 9780367495596
  • 15 december 2020
  • 484 pagina's
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Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour.





Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.

This fourth edition has been updated to include:

  • new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry
  • thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarctica
  • new online resources including PowerPoint slides and a case archive.

Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow students to check their understanding of what they have read. This book is an invaluable resource for students studying tourism.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
15 december 2020
Aantal pagina's
484
Illustraties
Nee

Betrokkenen

Hoofdauteur
Susan Horner
Tweede Auteur
Swarbrooke John
Hoofduitgeverij
Routledge

Overige kenmerken

Editie
4
Extra groot lettertype
Nee
Product breedte
174 mm
Product lengte
246 mm
Studieboek
Nee
Verpakking breedte
174 mm
Verpakking hoogte
246 mm
Verpakking lengte
246 mm
Verpakkingsgewicht
860 g

EAN

EAN
9780367495596

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