Creativities The What, How, Where, Who and Why of the Creative Process

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  • Engels
  • Paperback
  • 9781788979498
  • 07 juni 2022
  • 176 pagina's
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What is creativity and how can we best nurture creativity in different contexts? Drawing on a wide range of cases from the arts, business, design, media and sports, Creativities encourages readers to discover, mix, and adapt their own version of creativity, rather than attempting to imitate or follow ‘best practice’.



What is creativity and how can we best nurture creativity in different contexts? Drawing on a wide range of cases from the arts, business, design, media and sports, Creativities encourages readers to discover, mix and adapt their own version of creativity, rather than attempting to imitate or follow ‘best practice’.



International in scope, examples and cases extend beyond the typical Western ‘creative genius’ model, illuminating the great extent and diversity of global creativities. The book is designed around five key questions that address the what, how, where, who and why of the creative process, employing frameworks, questions and illustrative ‘recipes’ designed to inspire out-of-the-box creative thinking. The authors argue that to develop their own creativities, readers should experiment with different ingredients and find their own bisociative balance.



With its rich array of cases, frameworks and visual material, Creativities will help educators design and lead classes on creativity, innovation and creative entrepreneurship. Its accessible content will also appeal to and inspire students and practitioners in business leadership, organisational innovation and critical management studies.

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Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
07 juni 2022
Aantal pagina's
176

Betrokkenen

Hoofdauteur
Chris Bilton
Tweede Auteur
Stephen Cummings
Hoofduitgeverij
Edward Elgar Publishing Ltd

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Product breedte
169 mm
Product lengte
244 mm
Studieboek
Nee
Verpakking breedte
169 mm
Verpakking hoogte
244 mm
Verpakking lengte
244 mm
Verpakkingsgewicht
666 g

EAN

EAN
9781788979498

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