Crystallizing Public Opinion (Original Classic Edition) Original Classic Edition
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Auteur:
Edward Bernays
- Engels
- Paperback
- 9781722502805
- 31 oktober 2019
- 234 pagina's
Samenvatting
A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.
With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into the world of propaganda and advertising, he shows how ideas as different as eating bacon for breakfast and preferring women to be thin were put into our heads.
By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind." Bernays' work explains a large part of the popularity of today's TV news shout-fest and angry social media posts. Bernays wrote, "crowds love a contest." This dynamic fuels the hostile and sarcastic comment chains that populate Twitter and Facebook and taps into what Bernays called "the Äòherd' point of view," which results in mass audiences, mass products and mass-media events.
Bernays was named as one of the 100 most influential Americans of the 20th Century by Life magazine. He counted among his clients the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution.
With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into the world of propaganda and advertising, he shows how ideas as different as eating bacon for breakfast and preferring women to be thin were put into our heads.
By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind." Bernays' work explains a large part of the popularity of today's TV news shout-fest and angry social media posts. Bernays wrote, "crowds love a contest." This dynamic fuels the hostile and sarcastic comment chains that populate Twitter and Facebook and taps into what Bernays called "the Äòherd' point of view," which results in mass audiences, mass products and mass-media events.
Bernays was named as one of the 100 most influential Americans of the 20th Century by Life magazine. He counted among his clients the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution.
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- Paperback
- Oorspronkelijke releasedatum
- 31 oktober 2019
- Aantal pagina's
- 234
- Illustraties
- Nee
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- Hoofdauteur
- Edward Bernays
- Hoofduitgeverij
- G&D Media
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- Extra groot lettertype
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- Studieboek
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- Verpakking breedte
- 124 mm
- Verpakking hoogte
- 17 mm
- Verpakking lengte
- 203 mm
- Verpakkingsgewicht
- 356 g
EAN
- EAN
- 9781722502805
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