European Airport Retailing: Growth Strategies for the New Millennium Growth Strategies for the New Millennium
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Auteur:
P. Freathy
F. O'Connell
- Engels
- Hardcover
- 9780333690840
- 13 juli 1998
- 211 pagina's
Samenvatting
The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities.
The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities. With this trend set to continue, retailing will increasingly represent an important aspect of future airport development. In European Airport Retailing the authors set out to examine the contemporary and future developments in airport retailing, both from a strategic and operational perspective. Including coverage of both tax free and duty paid retailing, the book looks at such issues as retail marketing; location and design; supply chain relationships and human resource issues.
The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities. With this trend set to continue, retailing will increasingly represent an important aspect of future airport development. In European Airport Retailing the authors set out to examine the contemporary and future developments in airport retailing, both from a strategic and operational perspective. Including coverage of both tax free and duty paid retailing, the book looks at such issues as retail marketing; location and design; supply chain relationships and human resource issues.
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- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 13 juli 1998
- Aantal pagina's
- 211
- Illustraties
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Betrokkenen
- Hoofdauteur
- P. Freathy
- Tweede Auteur
- F. O'Connell
- Hoofduitgeverij
- Palgrave Macmillan
Overige kenmerken
- Extra groot lettertype
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- Product breedte
- 140 mm
- Product lengte
- 216 mm
- Studieboek
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- Verpakking breedte
- 140 mm
- Verpakking hoogte
- 18 mm
- Verpakking lengte
- 216 mm
- Verpakkingsgewicht
- 435 g
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- EAN
- 9780333690840
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