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First in Thirst How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

Name: First in Thirst How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon
Author: Darren Rovell

Auteur: Darren Rovell

Taal: Engels

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Auteur: Darren Rovell

Engels
Paperback
9780814410950
16 mei 2018
256 pagina's

Alle productspecificaties

Samenvatting

Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since. Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst.

Gatorade is an enthralling story, brought to life in bright color and sharp detail in this book as journalist and author Darren Rovell chronicles every astonishing milestone of the company’s history.

With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink’s first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade’s iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan "Be Like Mike" endorsement deal.

With refreshing candor, First in Thirst also offers an inside look at all the aspects that went into building the brand, such as:

negotiations,
battles,
lawsuits,
mergers and acquisitions,
product strategies,
lucky breaks,
and even the mishaps that have attended Gatorade’s reign as the 800-pound gorilla of the sports-drink scene.

First in Thirst identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share. Long before America knew what "deep-down body thirst" was, a team of university scientists had already invented something to quench it. This book is the story of the product and the company, and of America’s fascination with the one and only Gatorade.

Productspecificaties

Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 16 mei 2018
Aantal pagina's: 256
Illustraties: Nee

Betrokkenen

Hoofdauteur: Darren Rovell
Hoofduitgeverij: AMACOM

Vertaling

Originele titel: First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

Overige kenmerken

Extra groot lettertype: Nee
Product breedte: 152 mm
Product hoogte: 12 mm
Product lengte: 229 mm
Studieboek: Nee
Verpakking breedte: 151 mm
Verpakking hoogte: 19 mm
Verpakking lengte: 227 mm
Verpakkingsgewicht: 542 g

EAN

EAN: 9780814410950

Je vindt dit artikel in

Categorieën: Sport & Outdoor

Biografieën & Waargebeurd

Economie & Financiën

Managementboeken

Ondernemers & Bedrijven

Sportgeschiedenis

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Over welke sector: Horeca & Dienstverlening, Landbouw
Beschikbaarheid: Leverbaar

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